Extreme Sports Motivation - 3174 Words

Extreme Sports Motivational Factors Lawrence Cannon December 4, 2011 PE 5880 Abstract In the 1970s, extreme sports had been growing rapidly since its introduction. However, there has been little research done on extreme sport participants. In specific, the reason why consumers participate in extreme sports has not yet been investigated, although the number of participants and spectators of extreme sports is rapidly growing. Since motivation is a significant factor of sport participation behavior, it is essential for the sport marketer to understand psychological needs and motivations of extreme sport participants. The purpose of this study is to analyze motivational factors of people who become involved in extreme sports.†¦show more content†¦To fill this gap within the sport industry and sport study, there is just as much need to explore the motivation of sport consumption. Without any understanding of the motives of sport customers, sport marketers cannot successfully achieve their marketing outcomes. Thus, an investigation of what motivates sport consumption would be the first step for future development of the action sport industry. Purpose The purpose of this study is to analyze motivational factors of people who become involved in extreme sports. This study will advance the knowledge base of consumer motivation research in the field of sport marketing and provide implications for sport marketers within the emerging sport industry. This study is meaningful because the consumption motivation provides a more in-depth useful tool for determining the behavior of consumers than asking â€Å"why† (Beck, 1990). The Significance of the Study The goal of this study is to develop a better understanding of extreme sports consumers and action sport itself, then further investigate motivational factors of participants in action sports. 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