Television Advertisement - 789 Words

Television can be used to demonstrate the product in action, or to use colour and sound to build an atmosphere around the product, thus enhancing its image (Fahy Jobber, 2006). The emphasis for this thesis will be television advertisements, because of the many elements of television, sound, colour, sight and motion that aid the presentation of the message. Also the fact that Brassington and Pettitt (2000) argue that television is better for creating an advertisement message with emotional appeals, contributes to our concentration to television advertisements. The degree of television advertisement standardization/adaptation at the international level refers mainly to the manipulation by the manager of the promotional mix elements†¦show more content†¦Chandra’s et al. (2002) research suggests that cross-market consumer variations may necessitate unique decisions about adaptations in an advertisement’s theme, slogan, idiomatic expressions, symbols and colours. F urthermore, Chandra et al. (2002) state that for a firm to maximize profits fully, it must adapt their advertising campaigns to the needs of its specific international target market. 2.1 Elements in Television Advertising Melewar and Vemmervik (2004) found in their research that the visual and verbal elements of advertising are particularly sensitive to/and are more dependent on cultural differences. They continue with saying that the use of local language, models and scenery increases the probability for the advertisement to be effective. Laroche and Teng (2006) added another element appeal, which will add another dimension to our research and provide a more comprehensive and clear picture of the research area. Appeals Advertising appeals are defined as message designed to motivate customers to make a purchase. (Mueller, 1992) According to Laroche and Teng (2006) the most basic elements associated with advertising are the choice of appeal. Kelley and Turley (1997) state that advertising appeals are commonly categorize into two broad types, rational and emotional appeal. Laroche and Teng (2006) further argue that when culturalShow MoreRelatedSocial Influence of Television Advertisement on Children a Case Study of Selected Primary Schools in Somolu Local Government Area9371 Words   |  38 Pageschange. Today’s children are unique in many ways from previous generations, but perhaps the most influencing on our young children today is Television advertisements.   Today, everywhere we go we see some type of advertisement. A sale at the supermarket or a billboard for a radio station, are two of the many forms of advertisement. Currently, advertisements that target children are very controversial. However, advertising to children does not only bring in funds from the children but more importantlyRead MoreSample Chapter 1 thesis1536 Words   |  7 PagesBut most of the products were advertised on television because of its various senses being practiced. And in that matter the audience will be able to learn and inform more easily. Advertisers use many different techniques to get people to notice there adverts. Some advertisements used the popularity of a person, for example, they tend to hire artist for endorsing products so that viewers will easily fall to grab the said product. 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Govindaraju Head of the Department Department of Communication Manonmaniam Sundaranar University Tirunelveli - 627 012 E-mail ID : actconference2012@gmail.com Submitted for: (ACT-TNP Annual Conference on GlobalisationRead More TV Advertising Essay1232 Words   |  5 Pagesexpense of television, everyone is influenced by advertising. One of the most powerful forms of advertising is in the advent of television. Since its inception, advertisers have viewed television as their most powerful tool. Television provides an excellent avenue for companies to sell and promote their products. There are fewer and fewer people living today who were around when television was not. Todays generation was raised entirely on television! Since the 1940s, television has been an