Discussion week 8 The Importance of Social Media and Web Analytics Assignment

Discussion week 8 The Importance of Social Media and Web Analytics - Assignment Example As mentioned, Salina was noted that the key ingredients to her success are: â€Å"quality content, the building and nurturing of an audience, and findability† (Robson, 2012, p. 4). Two of the social media methods that Salina used are: (1) partnering with YouTube; and (2) promoting her instructional videos through Do-It-Yourself (DIY) sites, like CutOutAndKeep (Robson, 2012, p. 3). The partnering with YouTube proved to be instrumental in enhancing awareness, access and viewership to her target audience. On the other hand, opting to promote the videos through DIY sites was deemed to be contributory to acknowledgement of her skills and talents as a craftsperson. Posting her instructional videos in these social media sites provided the opportunity for Salina to catapult to fame and to be known in the arts and crafts endeavor. 2. From the scenario, prioritize the most significant components of a social media campaign according to the level of influence each could have on the new product launch. Examine both the social media tools that will provide the highest return on investment (ROI), and two (2) key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response. From the scenario, it was noted that the most significant components of social media campaign according to the level of influence each could have on the new product launch of the tablet are: (1) word of mouth (W.O.M.); and (2) social networks. The social media tools that could provide the highest return on investment (ROI) would therefore depend on accurately identifying the goals of the marketing campaign and to ascertain how much funds or resources have been spent (amount of investment) to generate the targeted return (Developing Social Media Campaigns for the New Product Launch, 2014). Thus, to measure the ability of generating the highest